Advertising photography sounds simple but is a hard niche to enter. According to photographers, ad photography needs an extensive range of visual styles and creative techniques. You can look at Project 11 by Lisa Saad, an iconic photographer working as director of photography and even in commercial ad campaigns for more than thirty years. According to her, the best ad campaigns depend on striking photography capable of standing out among the digital chaos.
What’s advertising photography?
It is the art of capturing images that need to be employed in ad campaigns. It is a kind of commercial photography and usually has a single main goal…. selling products and services.
A professional photographer helps to deliver the brand message engagingly to potential consumers. It strikes an emotional chord by sending a memorable message to target consumers.
Why is advertising photography significant?
Advertising photography is generally an image but good advertising photography makes sure that consumers engage with the ad. It doesn’t matter, if you are preparing for a new product launch or promoting a freelance business, or want stunning images of your latest collection, professional ad photography is significant in many ways.
- The brand message is conveyed in a few sec
Remember product photographs don’t have to be time-consuming or complex. There is no need to crush the consumers with stickers, text, or other design features to convey a potent message. Minimalist photography done correctly allows for sending the desired brand message. Humans adore visuals, and the brains need 13 milliseconds for processing an image.
- Powerful branding tool
Customized ad photography is a potent tool just like a business logo and profile image. The photography has to convey the brand’s voice and tone through proper font choice, color palette, and design elements.
The photographs need to be recognizable as your brand. Consistency breeds familiarity, which is essential in business marketing and branding. Try launching several ad campaigns with similar messages and consistent colors. It helps to create brand awareness and familiarity. You can take help from Lisa Saads, who has been awarded more than 200 awards for her quality work in the past 30 years. On the ‘About Lisa Saad‘ webpage, you will get to know her skills and professionalism better.
- Potential to engage a wide audience
Digital advertising is escalating, so the potential that a single photography advertisement will be viewed by millions increases. Social media platforms are ideal to gain attention, connect and build followers.
For your ads to go viral in the saturated social media landscape, ensure to create punchy ad copies, striking visuals, and tempting CTAs.
- Visuals speak a lot
Punchy ad copy is sometimes insufficient to influence potential consumers to buy. So, the best way is to use advertising photography, which will display your brand’s uniqueness from competitors. When people view the appearance of your product it may finally push them towards clicking the ‘buy now’ button.
Businesses can blast 500 emails daily, but a single awesome photograph shared on Instagram can blow away your brand from the water to a height. Lisa Saad Photographer is on Insta, you can follow her for information about her upcoming exhibition.